The onset of the pandemic was undoubtedly a stressful period for everybody, including indie beauty brand founders, but the stress hasn’t faded since. As we check in with founders, we hear time and time again just how stressful it is right now for them to navigate the beauty industry and broader macro conditions.
To gauge how they’re feeling, in the latest edition of our ongoing series posing questions relevant to indie beauty, we asked founders the following: Is it especially stressful to be a beauty or wellness brand founder right now? What in particular is stressing you out? How are you addressing it or plan to address it?
Article
Byrdie | “Mean Girl Hair” Is Our Fall Beauty Obsession
Mean girls have stolen the attention all through pop culture history, especially in the aughts. But it wasn’t just their zingers that had us hanging onto every word—it was also their flawless beauty looks. That’s why the “mean girl hair” is making the rounds. Think prissy, fluffy hair that would feel at home on the popular girl in a teen movie from yesteryear—it’s Cher and Dionne’s coordinated headbands in Clueless, Isis from Bring It On and her sky-high pony, or Regina George, the ultimate Mean Girl, with her voluminous blowout.
For more recent examples, look to Astrid Sloan in The Politician, or Riverdale’s Cheryl blossom—and IRL, Normani and Rachel Sennott have taken the hair inspiration for a spin. No matter what decade it lives in, it’s hair that’s shiny, polished, and basically says, “I’m better than you.” Though we don’t encourage anyone to adopt a mean-girl vibe, we do suggest copying their hair. Here’s how to get the mean girl hair trend, no attitude adjustment required.
SheFinds | 2 Trendy, Low-Maintenance Haircuts Every Women Over 40 Should Consider
Hitting the big 4-0 is a major accomplishment, and what better way to celebrate than a fresh, new ‘do for fall? We reached out to professional hair stylists for two classic, go-to and still so trendy haircuts that can instantly provide volume to aging hair and maintain that youthful glow and essence at any age. The best hairstyles will elegantly frame your features and be voluminous, so we checked in with experts to learn more about two specific cuts— a lob with curtain bangs and a side-parted, layered pixie— to help you find inspiration before you hit the salon. Read on for tips, suggestions and insight from Gina Rivera, celebrity hairstylist and Founder of Phenix Salon Suites.
Prose | 6 Winter Haircare Tips
Holiday movies, cuddling with hot cocoa on the couch, oversized wool sweaters—there’s a lot of good that comes with the winter season. But our hair tells a different story. In short, winter isn’t the kindest to our strands. So, we enlisted the help of Phenix Founder and Celebrity Stylist Gina Rivera for the winter haircare tips she and her clients live by. Read 6 tips for winter haircare here!
Real Simple | Stylists Say the U-Shaped Cut Is the Secret to Faking Thicker Hair
Fine hair can be, well, not so fine to style sometimes. It’s especially tricky when you’re thinking about implementing layers into your hair—should you go for more movement or less? Choppy layers or one length? The latest layered haircut trend making the social media rounds—dubbed the U-shaped haircut—is ideal for faking the appearance of maximum volume. Find out why the U-shape will have U-sold here!
Makeup.com by L’Oréal | Medium Knotless Box Braids Are the Low-Maintenance Protective Style You’ve Been Looking For
Is there anything not to love about knotless box braids? They’re classic, eye-catching, low maintenance and the perfect style for giving our strands a little breather. While there’s nothing wrong with hairstyles that take 30+ minutes to perfect, there’s something satisfying about a protective hairstyle that comes in clutch.
Medium knotless box braids may look like the traditional box braids for afar, but the omission of the knot at the root just makes these showstopping plaits look even more effortless. Get the scoop on medium knotless box braids including why this size braid is a popular choice and how to make your knotless braids look flawless for longer, here!