Business

How Could Lead Generation Help My Business?

Lead generation attracts potential consumers to your website. It is vital to the growth of your business, since higher website traffic leads to making more sales and appointments.

Lead generation also builds brand trust, which plays a vital role in making sales, especially in the highly competitive beauty, health, and wellness industries. Consumers need to pick your brand over all others. When they see high-quality content from your business on a regular basis, you join their inner circle, so they’ll come to you when they’re ready to book or purchase.

Gina’s Platform provides you with a free, professional, and simple-to-use website for your clients to visit when they’re ready to buy. There, clients can book appointments online, just like they could with any big company. They can also view your portfolio and your promotions and add testimonials.  We offer a full collection of marketing templates to help increase your client base through exclusively designed digital tools. Members also have access to our extensive resources on how to build clientele.

But lead generation is about more than just a sleek website; it involves strategic marketing efforts across multiple platforms, so we’ve compiled a list of the top three methods to generate new leads for your business.

The Top 3 Ways to Get Leads for My Business

Of all the numerous ways you can attract new clients, experts say these three digital lead generations strategies are must-haves. 

1. Social media marketing: “60% of respondents said they follow salons or stylists on social media,” according to Salon Today. Meaning, social media users see your business’ content alongside posts made by their friends and favorite celebs, which builds familiarity.

Forbes recommends using social media management software to plan, track, and organize your engagement across platforms. On Gina’s Platform, social media tools are provided to share your free website and profile, and you can add “Book Now” buttons to your social media accounts so that new and existing clients have easy access to your services and products.

2. Email marketing: Through email, you can send media of all kinds, from images of new products to how-to videos to surveys. Because of its diversity, email is a highly valuable tool for building clientele. 

You can use Gina’s Platform for mass emailing and texting to text all or part of your clients in one easy step. Clients can also be segmented into “folders,” so as you get to know your consumer base better, you can send targeted advertisements through mass email and text only to specific consumers.

3. Competitions, Giveaways, and Gina’s Deals: Promotions go viral. With the incentive of free or discounted products or services, consumers are more likely to follow your page, share it with friends, and provide you with contact information so that you can stay in touch.

On Gina’s Platform, your profile is automatically added to the Gina’s Platform website where it is exposed to millions of people seeking your services. When you run promotions, you can become part of “Gina’s Deals,” which will attract new clients to your budding business. So in addition to the client base you build through your marketing efforts, you get to tap into the pool of millions of consumers that already know that Gina’s Platform is the best place to find beauty, health, and wellness services.

Lead Generation FAQs:

How Do I Turn Leads into Sales?

You find consumers with lead generation; you make sales through lead nurturing.

According to BizzBee – a company that provides B2B lead generation services – “Lead nurturing is the process where you begin to build relationships with prospects in every stage of the buyer’s journey and sales funnel by using the relevant content… This gives you the opportunity to build trust and credibility with your desired target audience by showing them that you’re an expert in your niche.”

In other words, you convert leads into sales by staying in touch with your clients and building trust over time. The client relationship tools on Gina’s Platform help keep you connected and a part of your client’s regular life so that your business can grow and your clients benefit from your awesome products and services.

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Now more than ever, beauty, health, and wellness companies connect with consumers using smart phone technology. Whether you’re a client seeking a haircut, a yoga instructor trying to build your platform, or a nail tech seeking supplies, the app marketplace is saturated with services, making it hard to choose the best one to suit your needs.

Gina’s Platform was made to simplify the picking process and declutter your home screen, as it’s uniquely designed for use both by beauty consumers and business owners. By attending to the needs of both parties, it is one of the top salon apps for creating lasting client/stylist relationships.

Take a look at how Gina’s Platform streamlines the entire appointment process, from the initial search to the final review.

For the Beauty, Health, and Wellness Enthusiast

Whether you’re still deciding what you’d like to get done or you’re ready to book today, this beauty service app has key features to make the process easier for you.

• A database of beauty, health, and wellness insights. Want to know the latest hair color trends? How to prepare for an upcoming massage? How to tell your hairstylist what you’re looking for? Gina’s Platform has answers. In addition to using our site to contact your stylist with questions, you can comb through our archives for further information and inspiration for your next appointment.
• A safe, secure, and seamless payment interface. There’s a reason Gina’s Platform is one of the most trusted apps for beauty appointments. You call the shots on how you pay. Using your card? We offer some of the industry’s lowest credit card rates at just 2.52%, and our system is compatible with American Express. Splitting the bill between card and cash? No problem—our app is able to split payments precisely. You can even pay for certain products, such as hair color and extensions, ahead of time.
• An appointment system that remembers what you like. Have an appointment that goes really well? In Gina’s Platform, your stylist can save an unlimited amount of information on exactly what formula and color they used so that they can replicate that for you next time. You can also customize when, whether and how you’d like appointment reminders. Finally, should you update your contact information on your account, that information updates for your stylist, as well, so you’ll never fall out of touch.

Benefits for the Business Owner

The beauty, health, and wellness industries are growing and changing, so it’s important that you have the right tools and tech to meet your consumers where they’re at. Gina’s Platform’s innovative networking technology stays up-to-date for you, ensuring not only that you keep your current customers but are also always gaining new ones. 

• Comprehensive communication software. You can conduct all of your client communications on one platform. On this beauty app, you can email or text all or some of your clients at once using our mass messaging service. For one-on-one conversations, in-app texting allows you to keep your business and personal communications separate. It also allows you to exchange photographs with clients so that they can come prepared with photos of what look they have and what they’d like to do differently. You can easily program automated appointment reminders and promotional messages. Prefer to personalize your client communications? Set up automatic birthday messages or client-stylist anniversary reminders that are individualized for each recipient. 
• Custom, one-of-a-kind appointment organization. Our appointment system is one of the most advanced professional scheduling systems on the market. It has an easy-to access calendar with multiple ways to view your daily, weekly, or monthly schedule. You can also customize whether you allow clients to book onto your schedule directly or require them to reach out to you first to discuss what they’re looking for. 
• Professional finance tracking system. Unlike most apps for beauty services, Gina’s Platform generates projected revenue reports based on your revenue history. This allows you to set goals for each month or quarter, and should you see that your income does not match your goal, you can use this salon app to create and market promotions. You can also use this system to track your service and product charges, which makes reporting for taxes easy.

Unlike most beauty salon apps, Gina’s Platform benefits beauty, health, and wellness enthusiasts and professionals alike, making it the perfect place to build lasting working relationships. Build your profile today.