The onset of the pandemic was undoubtedly a stressful period for everybody, including indie beauty brand founders, but the stress hasn’t faded since. As we check in with founders, we hear time and time again just how stressful it is right now for them to navigate the beauty industry and broader macro conditions.
To gauge how they’re feeling, in the latest edition of our ongoing series posing questions relevant to indie beauty, we asked founders the following: Is it especially stressful to be a beauty or wellness brand founder right now? What in particular is stressing you out? How are you addressing it or plan to address it?
beauty
7 Tips To Rid Your Hair of Split Ends
Split ends can be such a drag. Here are our 7 tips to preventing and getting rid of your split ends for healthier, beautiful tresses!
Regular Trims
Get a trim every 4-6 weeks to minimize split ends.
When small white bulbs appear on the tips of your hair strands, the cuticle has been damaged.
That means it is time to take action and trim them off before they turn into split ends
Vitamin Packed Wet Line
Use a good daily wet line consisting of biotin, collagen and B Vitamins that will strengthen the hair reducing breakage.
We recommend the By Gina Pure BioGen Complex. Click here to shop!
Serum & Oils
If you can’t get a trim right away, use a serum or shine product to reduce the look of split ends.
Silk Pillowcases
Normal pillowcases are rough on the hair when you sleep as the fabric can create friction. This results in damaging your tresses and creating split ends. Say bye bye to your typical pillowcase and treat yourself to a silk one. Visit here to shop Celebrity’s favorite pillowcase line.
Microfiber Towel
Microfiber towels are superior to Terry when used around your household, the same is true for your hair. These specific towels are very gentle on the hair and have a better drying technology. Visit here to shop Gina’s top pick.
Avoid Hot Showers
Extremely hot water doesn’t allow the hair cuticles to work against the buildup that causes split ends. Turn that temperature down to let your hair do its job.
Infrared Technology
Infrared tools utilize steam rather than applying direct heat to the hair. Gina’s advanced technology will reduce the damage and provide natural shine and locks in moisture. Visit here to shop all of By Gina’s infrared tools.
Gina Rivera
Beauty Icon and Expert
Gina Rivera skyrocketed to success when the company she founded in 2007, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry. With more than 300 locations nationally and international expansion occurring in the UK, Entrepreneur Magazine named Phenix Salon Suites a Top 500 Franchise list seven years running.